Superdry is a newbie in the market. Couple of years ago it was struggling to find its niche in the market. Well, after some celebrity stunts it got its share of publicity and it has rejunevated the stale market of streetwears. What is streetwear? It is a tough question to be answered. Though, in broad terms it can be said that it belongs to the masses. It is the alternative to the designer clothes.
The clothes that is available and affordable to everyone. This brand scores on all such points. Due to lack of innovation, new ideas and research, the streetwear industry of Europe was at its decline. But with the beginning of twenty first century, some creative minds came together to the rescue. Superdry came through the backdoor but was facing the lack of publicity and fan following. But after a few celebrities were seen sporting it, it became high in demand among the general public.
It has some authentic points as to why it is increasingly becoming one of the most popular brands. Design is one of the most scoring features. It reflects pure quality design. Unlike some cheap clothes which fall apart and very soon start looking out of date, it remains as good as new for a very long time. The design takes care of the fit, comfort and style. For example, its jackets are designed well keeping the warmth and comfort factor in mind.
There are several layers which are quite capable of insulating the heat. The jeans look so damn good that sometimes they look worth more than some of the designer labels. You can wear them anywhere and everywhere. They will always be comfortable. They also remain durable for a long time.
Lower price range makes the brand the clothing to be seen in this season. Each one of us wants the best for the minimum price. This brand suits the pocket of the general public. If the same quality comes within the budget, why would anyone go for a higher range? This price concession has been warmly received by the market.
There is a vast difference between the price of any outfit from this brand and one from those designer labels. Superdry is interestingly becoming the wear for all seasons. It offers a wide range of variety. Apart from different designs and multiple products, it also offers a wide variety in fabrics.
Lastly, they make clothes that suit everyone. They have made their reputation as the brand for all. They always look refreshing and contemporary because of their innovative approach to the products they offer.